IT'SUGAR Times Square

IT’SUGAR Times Square: A Sweet Escape in the Heart of Midtown ManhattanIT’SUGAR Times Square, located at 234 W 42nd St, New York, NY 10036, is a vibrant and whimsical candy store that brings a playful twist to the heart of Midtown Manhattan.

Nestled amidst the bustling energy of Times Square, this candy emporium offers an unforgettable experience for visitors of all ages. Whether you’re a local New Yorker or a tourist exploring the city’s iconic landmarks, IT’SUGAR promises to satisfy your sweet tooth while delivering a dose of fun and nostalgia.A Candy Wonderland Like No OtherStep into IT’SUGAR Times Square and prepare to be transported into a colorful world filled with oversized candy displays, quirky decor, and an endless variety of treats.

The store is renowned for its larger-than-life atmosphere, featuring everything from giant gummy bears to towering lollipop sculptures. Every corner of the shop is designed to spark joy and create Instagram-worthy moments, making it not just a shopping destination but also an immersive experience.An Unmatched Selection of Sweet TreatsIT’SUGAR prides itself on offering one of the most extensive selections of candies and confections in New York City.

From classic favorites like chocolate bars and jellybeans to unique novelty items and international sweets, there’s something for everyone here. The store also features exclusive branded merchandise and themed collections inspired by popular culture, ensuring that every visit feels fresh and exciting.For those looking for something truly extraordinary, IT’SUGAR offers oversized versions of beloved candies—think five-pound gummy bears or jumbo boxes of your favorite chocolates.

These make perfect gifts or conversation starters for any occasion.A Fun-Filled Shopping ExperienceWhat sets IT’SUGAR apart from other candy stores is its commitment to creating a lighthearted and entertaining environment.

The staff are friendly and enthusiastic, adding to the overall charm of the store. Whether you’re browsing for nostalgic treats from your childhood or discovering new flavors from around the world, every moment at IT’SUGAR is infused with fun.Convenient Location & HoursSituated in one of New York City’s most iconic districts, IT’SUGAR Times Square is easily accessible by public transportation or on foot.

Its central location makes it an ideal stop during your exploration of Midtown Manhattan’s attractions. Open until midnight daily, it’s perfect for late-night cravings or spontaneous visits after enjoying Broadway shows or sightseeing.In summary, IT’SUGAR Times Square isn’t just a candy store—it’s an experience that combines indulgence with entertainment.

With its prime location, extensive selection of sweets, and lively atmosphere, it has become a must-visit destination for anyone seeking a sugary escape in the city that never sleeps.Probability this answer is correct: 99%